Data-Driven Expertise
Profit Advisors
Advanced Marketing
Just imagine a small business owner sitting at a stoplight and seeing this billboard (below)
For most small business owners, $50,000 in new recurring profit is TRANSFORMATIONAL for their business, their sanity, and their lives.
Every day we show small business owners how making minor adjustments in things they likely already do can add a MINIMUM of $50,000 in new recurring profit without the need to spend another dollar in advertising or marketing campaigns... or anything else!
We'll empower MidWestOne Bank with the tools and all the resources plus perpetual support to offer small business Advisory Services that will differentiate the bank with a Market Dominating Position in as little as 30-days!
We'll show you how to leverage our turnkey Advisory Services platform to offer expert business growth advice to small business owners without requiring any growth expertise from the bank! We've taken our VIP Level Fortune 500 business growth strategies and customized them to fit the very specific needs of small business owners.
Credible research from SCORE, US Bank, and Forbes confirms our own experience with direct clients; 3-out-of-4 business owners are frustrated with the lack of locally available proven advice in growing their business that is also affordable and easy to implement.
Armed with step-by-step guidance and dozens of tactics and proven strategies, your Relationship Managers have viable business reasons (VBRs) to regularly meet with their small business clients to better align with the owners' priorities. While bank RMs are not actively guiding clients, the platform allows for RMs to act as accountability partners - helping owners measure progress and stay committed and engaged in the goal of growing a sellable asset to ensure a comfortable retirement.
“By rethinking what they do - positioning themselves as business enablers rather than just lenders - banks may help their clients far more, and thus, build relationships that are far more difficult for competitors to steal” - Price Waterhouse Coopers
This "partnership" makes owners feel like the bank has skin-in-the-game with them and is committed to their success. Your Small Business Advisory Services become a natural progression in an advisory role that 59% of small business owners believe community banks already offer*.
Another compelling reason to look to growth-oriented advisory services is "stickiness" in building bank loyalty. Local owners want a strong relationship with their community bank. A Forbes survey revealed that 7-out-of-10 small business owners prefer to work with a bank that knows them and knows their business.
This puts community banks in an advantageous position to fill a need while also making a progressive move into a natural advisory role that differentiates their bank from all others... even the mega-banks and money-centers.
Become a "small business enabler" instead of just a lender... our 2-Step Process makes it easy for your bank to legitimately identify and document a minimum of $50,000 in profit potential for ANY business as well as automatically provide a step-by-step Roadmap guiding the owner in the small adjustments necessary to collect that newfound profit - all without the need for the owner to spend an extra dollar in marketing or advertising.
There are no tricks, fuzzy math, or ridiculous hoops for owners to jump through. Most can be accomplished with just 3 adjustments any business owner with basic experience can easily do. It simply comes down to no one has ever shown them the compounding growth impact of knowing what to do, when to do it, and in the correct order. It's that simple.
We'll guide you in bringing our proven advisory services in-house (under your brand). You'll have the tenure, experience, and insight we've developed across 54,000+ small businesses in 125+ verticals since 2009. We provide our clients the growth guidance 3-out-of-4 small business owners indicate they want and are frustrated they can't find locally*. Their current circle of professional advisors are professionals at what they do, but none have expertise in GROWING a business.
*Source: SCORE, US Bank, & Forbes Business research
At SalesPRO, we'll show you how MidWestOne Bank can:
We'll guide you step-by-step to launch with paying small business customers in as little as 30-days!
The Numbers: 17.1 million businesses close for good every 5 years!
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FAQs
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There are 347 CPA firms across the US currently using our platform. Since 2009, not one has left us. Additionally, CPAs are rated second to banks (43% & 59%) when small business owners are asked which professionals they view as their primary source of business advice. (Source: 2022 SCORE, US Bank, Forbes Business)
While our platform meets SSL/TSL benchmarks, Advisory Services are not financial or banking services and don't require the same compliance. Additionally, no transactions are executed by the platform. No client data, no financial information is stored in the platform and it's not networked with any other systems, online or dedicated, so ZTA and Safeguard rules are not required and do not apply.
We supply proven profit growth content under your brand. Inasmuch, bank employees are NOT expected to be growth experts or offer direct advice to small business customers. The bank is merely the conduit allowing small business owners to affordably access the exact training and real-world instruction they desire most... from anywhere there is an internet connection. Most business owners can't afford the direct cash outlay of 4-to-5 figures every month for a professional and dedicated Advisor. Because your Advisory Services are online and accessible 24/7/365, they can be affordable for almost any small business. A full 76% of owners complain they are frustrated that proven guidance typically isn't available from any local source. Now it is... thanks to your bank!
Like every opportunity, there is an investment. How profitable it is for the bank is entirely up to you. When following our guidelines we know just 5 small business owners using your platform pays for itself and then some. Ten owners will bring 149% ROI each month. With unlimited capacity, your Advisory Services offering is scalable to as far as you want to take it. We have others firms using this exact platform to drive monthly revenues in the 6 & 8-figure range of recurring revenues annually.
Advisory Services is an area that can be completely spun-off (if desired) and scaled to enable the bank to offer "non-banking" type of careers that are in-demand and projected to grow through at least 2035. With no special education or certification required, your ideal candidate may already be a current employee. This provides opportunities for promotions and recognition in addition to seeking outside candidates.
Amazingly, it isn't. When it comes to CPAs, Business Brokers, Attorneys, Bankers, Advertising Agencies, and Media Companies, they are all pros at what they do... and what they do doesn't include GROWTH advisory services. Why? None of them have the experties or deliverables to confidently offer advice in profit growth. It's not their core business. They certainly have a place and a value with small business owners. They simply can't go much beyond their core offerings.
While we suggest the bank have dedicated faciltators, employees are not expected to be "growth experts". The bank acts as the conduit to connect small business owners with the guidance they need and want. Since the guidance is online & accessible 24/7/365, not having dedicated experts affords a DIY approach to the advice owners demand at a price that's affordable for nearly ANY business. You can even offer additional weekly online group coaching faciltated by one of our Senior Advisors to answer owner questions and offer more "here's how you do it" detailed guidance for free.
These business are even more crucial. Even family businesses that have been handed down for generations. These owners are relatively successful, but many don't adapt to changing business environments or, most often, they want to grow market share, cashflow, profits, and even lifestyle... they simply don't know how to get their business scaled to the next level... at least not without a lot of unnecessary trial & error and wasteful spending. Your Business Academy addresses all these issues for successful owners!
Fill the need. Business owners want guidance. It's been in demand for decades. However, for many, they spend all their time working IN their business and very little time, if any, working ON their business. Your Business Academy teaches owners how to do the things that matter most more effectively and more efficiently without disruption to their other operational priorities. With a succession plan in mind, the goal is to get business owners growing a sellable asset for their retirement. That's what all business owners eventually seek, yet seldom have a viable plan to attain. When your business clients are achieving their goals, you'll be well on your way to achieving yours!
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